Last updated: September 2, 2026

1. Who I am

This website is operated by Lisanne Swart.

Website: lisanneswart.com

I respect your privacy and aim to be transparent about what personal data may be collected when you visit or interact with this website.

This Privacy Policy explains what information may be collected, why it is collected, how it is used, and what rights you have in relation to your personal data.

2. Personal data I may collect

Depending on how you use this website, I may process the following types of information:

• Your name
• Your email address
• Information you provide when contacting me
• Information you provide when subscribing to my newsletter
• Information you provide when leaving a comment, if comments are enabled
• Technical information relating to your visit, such as your IP address, browser type, device type, operating system, and general website activity
• Information collected through cookies and similar technologies

I only collect information that is relevant to operating, improving, securing, and communicating through this website.

3. Newsletter

If you subscribe to my newsletter, I collect the information necessary to send it to you, such as your email address and, where provided, your name.

I use Kit as my email marketing and newsletter service provider.

Your information may be stored and processed by Kit on my behalf for the purpose of managing subscribers and sending emails.

You can unsubscribe from my newsletter at any time by using the unsubscribe link included in each newsletter.

I do not sell or rent newsletter subscriber information to third parties.

4. Contacting me

If you contact me by email or through a contact form, I may process the information you provide, such as your name, email address, and the contents of your message.

I use this information only to respond to your enquiry, communicate with you, and handle the matter you contacted me about.

I do not use information submitted through a contact form for unrelated marketing purposes without an appropriate legal basis or your consent where required.

5. Website analytics

I use Google Analytics to understand how visitors use this website and to improve its content, structure, and performance.

Depending on the configuration of the website and applicable consent requirements, analytics technologies may collect information such as:

• Pages visited
• Approximate geographic information
• Device and browser information
• Referring website
• Website interactions
• General usage and traffic information

Google Analytics is used for statistical and analytical purposes. I do not use it to intentionally identify individual visitors.

MonsterInsights

I use MonsterInsights as a WordPress integration for Google Analytics.

MonsterInsights helps me view and manage Google Analytics data within WordPress. It does not represent a separate affiliate or advertising program.

6. Google Search Console

I use Google Search Console to understand how this website appears in Google Search and to monitor its technical and search performance.

This may provide information such as:

• Search queries that lead users to the website
• Search impressions
• Search clicks
• Search positions
• Technical website issues
• General search performance

Google Search Console is used for website analysis and improvement. It is not used by me to personally identify individual visitors.

7. SEO tools

I use AIOSEO (All in One SEO) to manage and improve the website’s search engine optimisation, including elements such as metadata, search appearance, and technical SEO settings.

AIOSEO is primarily used as a website management and SEO tool. It is not used by me as an advertising or affiliate tracking system.

8. Cookies

This website may use cookies and similar technologies.

Cookies are small files stored on your device that can be used to make a website function properly, remember preferences, or provide information about website usage.

Some cookies may be necessary for the website to function. Other cookies, such as certain analytics or tracking cookies, may require your consent under applicable law.

Where consent is required, non-essential cookies should only be placed after the appropriate consent has been given.

You can also manage or delete cookies through your browser settings.

If a cookie-consent tool is used on this website, your preferences may be stored so that your choices can be respected on subsequent visits.

9. Comments

If comments are enabled on this website and you choose to leave a comment, information such as your name, email address, IP address, and the content of your comment may be processed.

Your IP address and browser information may be used for spam and security purposes.

Comments may be publicly visible on the website.

If a third-party service such as Gravatar is used to display profile information associated with comments, that service may process information in accordance with its own privacy policy.

10. Embedded content

Articles on this website may contain embedded content, such as videos, images, social media content, articles, or other material from third-party websites.

Embedded content from another website may behave in the same way as if you had visited that website directly.

These third parties may collect information about you, use cookies, or use other tracking technologies according to their own privacy policies.

Examples may include video, social media, publishing, or other external platforms.

11. External links

This website contains links to external websites, including websites belonging to authors, publishers, bookstores, libraries, media organisations, and other third parties.

When you follow an external link, you leave lisanneswart.com and are subject to the privacy policy of the website you visit.

I am not responsible for the privacy practices, security, content, or policies of external websites.

For clarity, this website currently does not use affiliate links or participate in affiliate programs.

12. How I use personal data

Personal data may be used for purposes including:

• Providing and operating this website
• Sending newsletters to subscribers
• Responding to enquiries
• Managing comments
• Preventing spam, fraud, and abuse
• Maintaining website security
• Understanding website traffic and usage
• Improving website content and functionality
• Understanding search performance
• Complying with applicable legal obligations

I do not use personal data for purposes that are incompatible with the purposes described above unless permitted or required by law.

13. Legal bases for processing

Where applicable under the General Data Protection Regulation (GDPR), personal data is processed on one or more of the following legal bases:

• Consent, where you have given consent for a specific purpose, such as certain non-essential cookies or newsletter communications.
• Contract or steps taken at your request, where processing is necessary to provide a service or respond to a request.
• Legitimate interests, where processing is necessary for purposes such as maintaining, securing, analysing, and improving the website, provided that those interests do not override your rights and freedoms.
• Legal obligation, where processing is necessary to comply with applicable law.

14. Who may process your information

Depending on how you interact with this website, personal data may be processed by service providers that help me operate the website.

These may include:

• Website hosting and infrastructure providers
• Kit, for newsletter management and email delivery
• Google, in connection with Google Analytics and Google Search Console
• WordPress and relevant website plugins
• Security and spam-prevention services, where applicable

These providers may process information on my behalf or independently according to their own terms and privacy policies.

I do not sell your personal information.

15. International data transfers

Some service providers used by this website may process personal data outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, appropriate safeguards will be used where required by applicable data protection law.

These safeguards may include an adequacy decision, Standard Contractual Clauses, or another legally recognised transfer mechanism.

16. How long I keep personal data

I retain personal data only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required by law.

Newsletter subscriber information is retained for as long as you remain subscribed, unless there is another legitimate reason to retain it.

Information relating to enquiries may be retained for as long as reasonably necessary to handle the enquiry and maintain appropriate records.

Comments may remain publicly visible unless they are removed or there is another reason to delete them.

Analytics information is generally retained according to the configuration and retention settings of the relevant analytics service.

17. Your rights under the GDPR

If the GDPR applies to you, you may have the following rights:

• The right to access your personal data
• The right to correct inaccurate or incomplete information
• The right to request deletion of your personal data
• The right to restrict certain processing
• The right to object to certain processing
• The right to data portability where applicable
• The right to withdraw consent where processing is based on consent

You can unsubscribe from my newsletter at any time using the unsubscribe link in the email.

If you wish to exercise another privacy right, you can contact me using the details below.

You also have the right to lodge a complaint with a data protection supervisory authority, including the Dutch Data Protection Authority (Autoriteit Persoonsgegevens), if you believe your personal data has been processed unlawfully.

18. Security

I take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

19. Children’s privacy

This website is not intentionally directed at children under the age of 13.

I do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information through this website, please contact me so that I can take appropriate steps.

20. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to this website, the services I use, or applicable legal requirements.

The date at the top of this page indicates when the policy was most recently updated.

21. Contact

If you have questions about this Privacy Policy, your personal data, or how information is processed on this website, you can contact me at:

team [at] lisanneswart.com